top of page

I can hardly wait to welcome you amidst the glory and grandeur of Florence- the cradle of humanity’s most exhilarating Renaissance. 

The investment for this exclusively designed announcement for ICE20 FLORENCE is $5,800.00. Should you have any questions about the Experience ahead, feel free to reach out to me personally.


Your ICE20 Investment includes:

  • Ground transfers from Firenze Airport to Belmond Villa San Michele, as well as return to the airport at the end of the ICE20 program on 10.22.2021

  • Four days of irreplaceable insights, exceptional encounters, gourmet tastings, couture pop-ups, exclusive outings and experiences carefully curated for a discerning Inner Circle - all in the most intimate of settings.


I'm dying to divulge more but certainly wouldn't want to ruin these well-planned surprises!


High-level ICE21 Itinerary to include:

Arrivals through the day 

An Evening Reception to reconnect with the ICE Family and greet fresh faces

Full-day of Work Sessions 
Welcome Party: Benvenuti a la Toscana


Half-day of Work Sessions 
Gala Night Dinner 


Relaxing beneath the Tuscan sun with luxurious activities such as truffle hunting, horseback riding and spa treatments.


Please note: Due to the intimate size of the Belmond Villa San Michele, it is imperative that you book well in advance. The Belmond Villa San Michele consists of only 45 rooms comprised of both deluxe and junior suites. And at this current time ICE21 has only a limited number of rooms left.

We will liaise with Belmond to book guests directly on a first-come, first-served basis. Rooms are unable to be blocked off for extensive periods of time. Please book as soon as possible - no later than December 30th, 2019 - if you intend to attend ICE 2021 and would like the full ICE FLORENCE experience. * Please note: the booking deadline for all rooms is December 30thWe cannot stress this enough. We would hate for you to miss out on this luxurious opportunity.  Caveat should ICE21 sell out prior to the dates we apologize in advance if we are not able to accommodate you.

Due to the demand for ICE21, we will NOT be holding any rooms until full payment has been received. Full ICE Registration is required before rooms may be booked with the Belmond. Please note that no exceptions can be made - the venue is intimate, and we are doing our utmost to provide an equal opportunity for all those who wish to attend.
ICE21 exclusive preferred rates: 
ROOM - €380 Euro a night plus 10% VAT
JUNIOR SUITE - €420 Euro a night plus 10% VAT


Sade Awe
Founder & President


bottom of page